Why Should You Highly Consider Insert Media?

Insert media provides great opportunity for advertisers to promote their offers to receptive consumers. Media such as package inserts, catalog blow-ins, ride-alongs, sampling and statement programs provide expansive opportunities to a full range of marketing offers.

Insert media offers advertisers the ability to deliver your advertisement for a lot less than solo direct mail advertising. Savings4Merchants has the expertise to plan and implement an insert media campaign for any advertisers.

Advantages of Insert Media Advertising/Shared Advertising:

• You share the postage cost with other advertisers.
• Your advertisement will be seen by individuals who anticipate their merchandise.
• You can choose a program based upon consumer buying behavior.
• Your advertisement will be delivered with products that are already established and appreciated by consumers.

Types of Insert Media Available to Advertisers:

• Catalog blow-ins - advertising pieces nested inside catalogs or magazines.
• Catalog bind-ins - advertising pieces glued into the seam of a catalog or magazine.
• Card Decks - groups of twenty to fifty 3.5” x 5.5” cards that are wrapped in a plastic wrapper.
• Co-ops - advertising pieces placed in one envelope.
• Newspaper freestanding inserts - advertising pieces placed inside the pages of a newspaper.
• Package insert programs - advertising pieces placed in the packages that are delivered to customers.
• Poly-wraps - advertising pieces placed inside the plastic wrapper of a catalog or magazine.
• Statement stuffers - advertising pieces placed in the monthly billing statements of utility companies etc.

Insert media can produce a high return on investment because it allows advertisers to target a very targeted audience with demographics and purchase behaviors while sharing the total cost of direct mail with other advertisers.

Another major advantage advantage of insert media including Blow-Ins, Bind-Ins, Package insert programs, and poly-wraps is that customers are expecting their merchandise therefore your advertisement will be regarded with a higher excitement level than any other solo direct mail piece.

A third advantage of insert media programs is that they are a lot less expensive since advertisers share the cost of direct mail. The most familiar co-ops are Val-Pak and Money Mailer. Co-ops are inexpensive insert programs, but are not ideal for targeting individuals based on their demographics and purchase behaviors.

A ultimate advantage of insert media programs is that you can choose a program based on consumer buying preferences. For example, if you sell your products online, you might want to use an insert program from a company similar to ebay.com, where all of their customers are familiar with making online purchases.

Although, you need to have realistic expectations when using insert programs, you can expect a 1% response rate for insert programs, which is very reasonable considering the low cost of the shared direct mail advertising.

Advertise For Less, Get More.  For all the success stories, the package insert field is just like the other forms of direct marketing  response.  It is a numbers game.  If you watch the cost of printing and the cost of distribution, your response should be sufficient to provide you with a satisfactory cost per inquiry or cost per order.  But for steady production of orders at reasonable and competitive costs, shared direct mail is hard to beat.  And for ease of entry, low visibility, low cost, what could be better?  The cost of heavy postage and four-color envelopes aren’t here.  Inserts are inexpensive and for most products, there is an extensive universe.  Many magazines, catalogs and continuity clubs distribute millions of inserts annually.  They are making the investment in inserts. Isn’t it time to consider this medium.

Savings4Merchants can help lead you through the maze and find the best new sources for you.